Versace Jeans Couture is yet another popular Italian luxury fashion brand founded by Gianni Versace in 1978. The main collection comprises upmarket Italian-made ready-to-wear and leather accessories. Versace is branded by the signature medusa motif and has always epitomized over-the-top sexiness and glamour. The company’s reins were taken over by Gianni’s sister, Donatella, after his murder in Miami in 1997. Donatella oversees every collection under Gianni Versace umbrella: ready-to-wear, menswear and women wear.